The UPC barcode, appearing as a sequence of vertical lines on a product label, revolutionized the retail industry 50 years ago by automating price lookup at checkout. While the technology has endured, ...

Today, millions of businesses around the world power commerce with GS1 Barcode Standards. GS1, the not-for-profit organization behind global barcode standards, has a bold goal designed to help ...

Special thanks to Marcella Michalek, a former summer associate at Foley, for her contributions to this article. When introduced nearly fifty years ago, the Universal Product Code (UPC)—the most ...