Adobe said Thursday it had integrated Adobe Analytics into its Audience Manager data management platform (DMP). The integration makes it easier for marketers to combine first- and third-party data ...

Adobe today announced the launch of a new analytics solution for product teams at its Adobe Summit conference in Las Vegas. Dubbed Adobe Product Analytics (because Adobe doesn’t mess around with its ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Adobe today unfurled an enhanced Adobe Customer Journey Analytics cloud ...

Adobe has been hard at work embedding Adobe Sensei AI into its analytics. It's time for a checkup. Barb examines how capabilities like Anomaly Detection, Contribution Analysis and Intelligent Alerts ...

In a bid to extend its reach into the enterprise market, Adobe on Tuesday debuted Adobe Experience Cloud, a set of cloud services designed to seamlessly integrate brand marketing, analytics and ...

SAN JOSE, Calif.--(BUSINESS WIRE)--Adobe (Nasdaq:ADBE) today announced new services in Adobe Analytics, delivering a single workspace for brands to unify data and insights across all media types, now ...

Adobe has launched a tool called AI Assist that will weave machine learning throughout its analytics platform with the aim of giving customers the ability to uncover currently unknown insights and ...

Big data is big business. About 53 percent of companies in 2017 said they’ve adopted some form of data analytics, and the industry’s forecast to hit $103 billion by 2027 (up from $49 billion in 2018).