Crafting effective vision and mission statements is one of an organization's most important undertakings. These statements provide brand identity for internal audiences, external stakeholders and ...

Writing a vision statement isn’t just an exercise in stringing words together - it’s an opportunity to inspire, align, and drive action. The most effective vision statements don’t just state an ideal ...

In The Marketing Plan Handbook, author Robert W. Bly explains how you can develop big-picture marketing plans for pennies on the dollar with his 12-step marketing plan. In this edited excerpt, Bly ...

In 1961, President Kennedy stood before an audience in Congress and countless Americans on their televisions and proposed that the United States "should commit itself to achieving the goal, before ...

Do you shop at Kmart anymore? What about Kodak or Blockbuster? Is anyone using a Blackberry? Probably not. And there’s a reason for that. These business stories show that when your vision is fuzzy, ...

A vision statement needs to be true to your brand, not true to your products. Imagine if Apple’s Steve Jobs had created his company vision in the ’80s based on his product portfolio. There’d have been ...

The question “What is your vision statement for your practice?” often elicits funny looks from financial planners. Many individuals chose the financial planning profession because of its orientation ...

Opinions expressed by Entrepreneur contributors are their own. Vision statements get a bad rap for a couple of reasons. First, they’re ill-defined by people who confuse vision with a strategy. Second, ...