It’s widely accepted conventional wisdom that when it comes to creative works—TV shows, films, music, books—consumers crave an optimal balance between novelty and familiarity. What we choose to ...

The trajectory of life on Earth has always been predicated by genetic evolution, but two scientists from the University of Maine argue that culture is now the main force shaping our lives. A new study ...

In Part One of this series, we saw that culture doesn't suffer from the problem that Darwin's theory of natural selection successfully solved: the problem of how change accumulates in biological ...