There are many times when customers reach out to us to help them increase their response rates. When that happens, the first question is “What was the response rate on your last mailing?” Now you ...

Help your customers get better direct mail results with good messaging. Too many times customers are quick to try something while not thinking it all the way through. Just as the designer took time to ...

On a recent trip to the Philadelphia area, I was continually impressed by the system of highways and roads we traveled. It made me think about city planners and what type of activity and process they ...

Opinions expressed by Entrepreneur contributors are their own. In his book The Direct Mail Solution, direct marketing expert and entrepreneur Craig Simpson provides easy-to-follow solutions for ...

Opinions expressed by Entrepreneur contributors are their own. Ask yourself a quick question: How much of your current marketing spend is on direct mail? The common misconception is that direct mail ...

To draw in new customers or drum up business with established ones, a small business can't afford to overlook direct-mail marketing. It can be affordable, highly targeted and fairly easy to do. You ...