Channels of distributions are included in the analysis of place within the "4-P" business marketing mix. The channels of distribution describe how products are delivered to target customers.

For any business, the ultimate goal is to increase sales and turn a profit but not all companies take the right approach. Instead, some businesses focus on getting more customers into their stores ...

The reasons you choose particular places to sell your product go beyond the amount of sales you generate. Some distribution channels that help you sell your product also can hurt your business more ...