If you book too early, you’re paying a premium before the market corrects itself. This correction period is when airlines adjust prices to match actual bookings rather than predictions. For most ...

Ever book a flight and learn that other passengers on your aircraft paid wildly different fares for the exact same service? It’s not uncommon, thanks to a strategy called dynamic pricing, Dynamic ...

Forbes contributors publish independent expert analyses and insights. Ever feel like flight prices are all over the map? So does the Federal Trade Commission (FTC ...

Ever wanted to book a flight, only to find out the fare has gone up? If it's been a week since you last searched the same route, you might not have batted an eye, but it's only been 10 minutes between ...

Airline revenue management is undergoing a significant transformation powered by AI and machine learning. By forecasting demand and offering personalized pricing, the PROS Willingness-to-Pay (WTP) ...

The Uber ride that increases in price when it's rush hour or raining, the fare for a flight that costs more with every minute you stay on the airline's website, the concert ticket that at peak demand ...