Google is beta testing a solution within DoubleClick for Publishers (DFP) that will allow publishers to bring in high-value impressions before reserved inventory in their ad server. Jonathan Bellack, ...

Spanish-language broadcaster Univision’s media sales arm has been busy the past six months. In addition to packaging Univision Digital inventory more holistically with sister portfolio properties like ...

Header bidding has taken up quite a bit of bandwidth among ad-tech executives and industry stakeholders. While it’s traditionally been known as a supply-side tool to help publishers create more ...