One key ingredient to ensuring that a company can earn excess returns over time: a durable competitive advantage. If a company has a successful product or service, it won’t be long before rivals try ...

Forbes contributors publish independent expert analyses and insights. Andrea Hill is a multi-industry CEO covering business & technology. The focus is now shifting to AI and competitive advantage, as ...

Much has been written about how a business create s a sustainable competitive advantage: It's done through differentiation. And providing a great customer experience is an important way to ...

SACRAMENTO, Calif.--(BUSINESS WIRE)--Business executives are constantly challenged on how to create competitive advantages and grow their business. If you are not growing and innovating, your company ...

Competitive advantage has shifted from building permanent, defensible positions to fostering rapid adaptability. In today's fast-changing world, traditional moats quickly erode due to digital ...

Treating accessibility as a core product requirement, not a compliance checkbox, is a competitive advantage that most of your competitors are overlooking. Building it in from day one costs 90% less ...