Data analytics are constantly evolving and becoming ever more relevant in today's marketing. In my own experience helping companies across industries refine their digital marketing, I have seen how ...

In this special guest feature, Abdul Razack, SVP of Platforms, Big Data and Analytics at Infosys, discusses how companies are drowning in data overload and are unable to tap into big data reserves to ...

Developing a successful marketing analytics strategy is a challenging, but often crucial, task for many businesses. While collecting vast amounts of marketing data can be a hurdle in itself, plenty of ...

I recently had the pleasure of talking to Oliver Thoenen, Senior Communications Manager at Hinshaw and Culbertson, in an Office Hours Zoom session with JD Supra clients. Our wide-ranging conversation ...