Since the heyday of radio, records, cassette tapes, and MP3 players, the branding of sound has evolved from broad genres like rock and hip-hop to “paranormal dark cabaret afternoon” and “synth space,” ...

Adam Aleksic has somehow managed to make linguistics cool. His rapid-fire videos have attracted an audience of millions across the social media universe. A Harvard graduate with a linguistics degree, ...

As the world races to build artificial superintelligence, one maverick bioengineer is testing how much unprogrammed intelligence may already be lurking in our simplest algorithms to determine whether ...

An exclusive excerpt from Every Screen On The Planet reveals how the social media app’s powerful recommendation engine was shaped by a bunch of ordinary, twentysomething curators—including a guy named ...

Ever wondered how social media platforms decide how to fill our feeds? They use algorithms, of course, but how do these algorithms work? A series of corporate leaks over the past few years provides a ...

Imagine a town with two widget merchants. Customers prefer cheaper widgets, so the merchants must compete to set the lowest price. Unhappy with their meager profits, they meet one night in a ...

Breakthroughs, discoveries, and DIY tips sent six days a week. Terms of Service and Privacy Policy. Does your YouTube algorithm feel kind of…stuck? I know I’ve ...

In 2025, the Instagram algorithm has become more advanced than ever, using artificial intelligence and machine learning to decide what content users see in their Feeds, Reels, Stories, Explore pages, ...

The original version of this story appeared in Quanta Magazine. If you want to solve a tricky problem, it often helps to get organized. You might, for example, break the problem into pieces and tackle ...