Being a loyal customer is usually considered a good thing. Many brands reward loyalty with discounts, perks, or special offers that make you feel valued for sticking around. It’s a relationship built ...

Imagine typing “best summer dresses for wedding under $150” into Google and instead of the usual list of links, you’re presented with an AI-generated summary. Three to five specific options, ...

Personalization wins loyalty. Loyalty programs thrive on real-time data and AI-driven insights, which help create tailored rewards that drive deeper customer connections. AI powers smarter rewards. AI ...

New data shows loyalty programs are valuable tools for developing strong customer relationships. Here’s how to create an effective one. A successful loyalty strategy offers customers tangible value ...