The study shows, for the first time in a realistic setting, the role of ripple-type brain waves in memory encoding and storage. A research team from the Faculty of Psychology at the University of ...

A. Overview of hippocampal dynamics during movie watching. FMRI data from the hippocampus were measured at the voxel level, and low-dimensional subspaces for two types of novelty and memorability were ...

A new neuroscience study from QMS shows dynamic, contextually aligned digital outdoor content significantly boosts audience ...

Long-term memory encoding gets a 20% boost in when brands align with real-time editorial content, according to a neuroscience ...

Several studies have indicated that forgotten memories may not be as irretrievable as once thought. Memory appears to be closely tied to the context in which it was encoded. Consequently, remembering ...

Digital outdoor media company QMS released the results of its latest neuroscience study, revealing the impact of dynamic ...

Recalling vivid past events, like a first day at school or a significant childhood conversation, signals robust memory ...