Forbes contributors publish independent expert analyses and insights. Andrea Wasserman is serial retail executive and executive coach. Hardly a week passes without report of another retailer ...

Retailers don’t need to pretend that on-site ads make a network. Companies that want to build something durable must focus on ...

In an industry where 89% of brands say a retailer’s technology stack influences their advertising spending decisions, retail media networks are inexplicably playing hide-and-seek with their ...

Nearly two-thirds of marketers increased their investments in retail media in 2024, even with lackluster performance and measurement concerns, according to a report from Forrester. With the vast ...

Report outlines how blended reality, humanized AI, trust, constant commerce, and experience-led attention are reshaping ...

Retail media networks (RMNs) let brands reach shoppers directly through retailer's digital platforms. RMNs offer scale, insights, and built-in trust with both brands and consumers. DoorDash Ads and ...

The launch marks an evolution of Marriott's network capabilities, bringing personalization and curated brand integration to the forefront of travel. MARRIOTT MEDIA is a media network shaped for the ...

Retail media has claimed the crown as digital’s fastest-growing channel, acting as a magnet for ad dollars from brands facing signal loss and gravitating toward performance marketing. The narrative ...

How Do Retail Media Networks Work? Your email has been sent Retail media networks use first-party shopper data and retailer ad inventory to target high-intent buyers and generate new, measurable ...

Macy’s Media Network, the department store’s in-house advertising platform, has expanded its partnership with Rokt, an e-commerce company that uses AI and machine learning to personalize shopping ...