Roman Vrublivskyi is the experienced CEO of Attekmi, a global ad tech company that provides white-label programmatic solutions.

Programmatic advertising has become one of the key tools of digital marketing, allowing to automate the process of buying ad impressions and precisely target ads to the desired audience. With its help ...

The evolution of programmatic advertising and why it’s in an organization’s best interest to understand—and take advantage—of the approach. The Fast Company Executive Board is a private, fee-based ...

Programmatic advertising uses advanced technology, including artificial intelligence (AI), machine learning (ML) and analytics, to gain a deep understanding of a brand’s audience before ad space is ...

Upstream, a supply-side company that until today was called TheViewPoint, introduced a platform that automates direct CTV ad sales.

Amaze Holdings, Inc. (NYSE American: AMZE) (“Amaze” or the “Company” ) a global leader in creator-powered commerce, today announced the launch of a proprietary demand-side platform (“DSP”) fully ...

Advertising & Promotions - Most media buyers say they expect to increase their programmatic spend this year, according to ...

Programmatic advertising has revolutionized how brands do digital marketing by simplifying and automating the ad-buying and placement process. Advertisers can enhance campaign performance and ROI by ...

In this clip from a Streaming Media Connect 2025 debate, Will Programmatic Advertising Overtake Brand/Direct in 2025?, Philo Head of Advertising Partnerships Aulden Kaye Yi discusses the future of ...

In the first part of the Association of National Advertisers’ (ANA) study on the transparency of programmatic media-supply chains, Campaign published an analysis on how a desire for low-cost ...

Programmatic ad buying has changed the face of online advertising, but there’s still confusion around what it actually is. Here’s a primer, in plain English: “Programmatic” ad buying typically refers ...

Audio has formed a considerable part of listeners' media consumption, with many people in Hong Kong, Singapore, and Japan saying they now listen to audio formats like podcasts daily or weekly. 90% of ...