If programmatic media buying were a sport, media agencies would probably say they won their first Olympics medal this year. The vast majority (90%) of programmatic Olympics ad sales on Peacock are ...

Programmatic advertising is an effective tool for managing advertising campaigns and interacting with the target audience for business. More and more companies from various niches are choosing ...

At its core, programmatic marketing is about automation and precision. It involves the use of software platforms, known as demand-side platforms (DSPs) for advertisers and supply-side platforms (SSPs) ...

In this clip from a Streaming Media Connect 2025 debate, Will Programmatic Advertising Overtake Brand/Direct in 2025?, Philo Head of Advertising Partnerships Aulden Kaye Yi discusses the future of ...

Programmatic ad buying is picking up traction in connected TV land. Next up: movie theaters. On Monday, in-cinema advertising company National CineMedia (NCM) announced plans to sell movie screen ...

More and more retailers are looking to monetize their data, forming deals with DSPs, creating their own programmatic marketplaces, and promoting pre-optimized audiences. Kroger, one of the nation's ...

With the rise of AI content to help make programmatically generated content more SEO-friendly, many publishers and businesses are considering investing in programmatic SEO. In this article, I’ll ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Ad fraud has always been an issue in digital advertising. Unfortunately, programmatic ...

Industry estimates place programmatic’s share of digital ad spends at roughly 42–44%, translating to approximately ₹20,000–26,000 crore annually. While this lags more mature global markets where ...