The announcement comes as many organizations continue to invest heavily in SEO and content marketing with uncertain returns. While traditional SEO strategies evaluate performance after publication, ...

It should be clear to everyone that the Google documentation leak and the public documents from antitrust hearings do not really tell us exactly how the rankings work. The structure of organic search ...

Higher education is awash in data. Whether it’s the indicators the college rankings industry uses to compare institutions, the metrics faculty and administrators employ to gauge the importance of ...