Introduction : Cloven tongues of fire -- Modern chromatics : Ogden Rood and the wrong-workings of the eye -- From chemistry to phanerochemistry : Charles Sanders Peirce and the semiotic of color -- ...

An object's color appears differently under different lighting and against different backgrounds — for different viewers. But that doesn't mean colors are subjective. When you purchase through links ...

This story is part of a series on the current progression in Regenerative Medicine. This piece is part of a series dedicated to the eye and improvements in restoring vision. In 1999, I defined ...

This exhibit, put on by students and faculty from the Program of Color Science, features activities and demonstrations that introduce visitors to color science concepts in a fun and accessible way.

Color plays an important part in a design. Colors evoke emotions, feelings, and ideas. Colors can also help strengthen a brand’s message and perception. Yet the power of colors is lost when a user can ...

Rochester Institute of Technology color scientists know why the color of the dress that went viral has some people seeing blue/black and other seeing white/gold. “An aspect of color perception is ...

Speaking a language with different words for different color shades allows the brain to perceive those shades quicker than using a language with only one word for that color, according to new research ...