So many brands in India have already mastered the art of video storytelling in longer-forms. Read on to learn how you can do it too. Six YouTube videos uploaded by three brands in India over the past ...

Every design tells a story. Every story has a design. It’s your job to connect the two. It takes planning and thoughtful design every step along the way. Effective storytelling requires that you use ...

it can be challenging to find a great storytelling angle for an uninspiring brand. Sometimes, you have to tackle it from a new angle to make it work. Some brands are inherently sexy, like the Ford ...

Whenever you read about genius branding or brand storytelling, you always hear about titans like Apple and Nike. While these brands are certainly talented, it can be a little disheartening to compare ...

A recent story in The Wall Street Journal highlighted something people in schools and workplaces have long noticed: companies are no longer focused solely on employees who can analyze data or manage ...

Forbes contributors publish independent expert analyses and insights. Esther Choy covers leadership with a focus on business storytelling. In 2016, I gave a talk on business storytelling in ...

In a recent book published by International Society for Technology in Education, Digital Storytelling: Guide for Educators, author and education technology consultant Midge Frazel shines a light on ...