Consumers are people, and marketers have long-since recognized that they are not all alike. They differ in terms of location, age, gender, attitudes, needs and social affiliations. Segmentation and ...

At Target Corporation, where 2019 comparable sales growth at 1,800+ stores was 3.4% and digital sales growth was 29%, the competition never seems far away. Buffeted by Amazon and Walmart, Target has ...

We are a team of writers, experimenters and researchers providing you with the best advice with zero bias or partiality. Understanding and reaching the right audience is essential for any business.

A marketing plan turns choices into numbers, timelines, and owners your marketing team can ship. A well crafted marketing plan ties marketing strategy, marketing efforts, and business objectives to ...

Part of any successful business is a successful digital marketing strategy. Creating a strategy is one thing, but the execution is just as important, if not more. But with the digital landscape ...