Google is testing that new large ad and organic label headers design but this time having the header stick to the top as you scroll. We've seen Google test sticking the ad labels as you scroll down ...

Google is beta testing a solution within DoubleClick for Publishers (DFP) that will allow publishers to bring in high-value impressions before reserved inventory in their ad server. Jonathan Bellack, ...

Rubicon Project is beta testing header bidding for mobile apps with its FastLane product. In early test results with 20 publishers, FastLane is producing CPM increases of up to 300%, according to ...