Email marketers can use Google AdWords as a way of leveraging existing data on subscribers. Here are some tips on using the Customer Match feature and how to get the most out of AdWords.

Miranda Miller explains the advantages of Google AdWords callout extension tool. She tells us why we should use the tool, and outlines tips and tricks to get started. For example, Google will not ...

The following excerpt is from Perry Marshall's book Ultimate Guide to Local Business Marketing. Buy it now from Amazon | Barnes & Noble | iTunes or click here to buy it directly from us and SAVE 60% ...