Delivering high streaming quality can be more challenging than ever given the wide range of devices and operating systems that video service providers are expected to flawlessly support. As providers ...

Performance marketing lives in a world of relentless optimization. Every element—landing page design, copy, imagery, calls-to-action, targeting parameters—i ...

At SCTE TechExpo 24, Witbe will showcase the power of its automated testing and proactive monitoring technology. At booth 1612, attendees will see the benefits of Witbe’s comprehensive technology ...

A / B testing for thumbnails is rolling out more widely. A / B testing for thumbnails is rolling out more widely. is a senior reporter covering technology, gaming, and more. He joined The Verge in ...

Katelyn is a writer with CNET covering artificial intelligence, including chatbots, image and video generators. Her work explores how new AI technology is infiltrating our lives, shaping the content ...

TikTok is coming for YouTube. The company has been spotted testing the ability for users to upload 30-minute videos, signaling a significant move away from the short ...

YouTube's title A/B testing is now rolling out globally to all creators with access to advanced features. Creators can test up to three titles, thumbnails, or title-thumbnail combinations. Tests run ...

The next internet video summary you see might not have been written by a human. YouTube is testing AI-generated video summaries that appear on search and watch pages. The text is meant to provide a ...