A couple years ago, a psychologist by the name of Richard Wiseman conducted an interesting experiment. Curious about the impact of whiteboard animation, he arranged a test of memory in which ...

Sure, there’s no arguing with the fact that whiteboard animations look pretty and are fun to watch. However, this unique medium has so much more to offer than strict entertainment value. In fact, ...

Manroop Takhar explores how animation is shaping pharmaceutical marketing in his article, by discussing the history of animation and its relationship with marketing. Once upon a time, medicine and ...