It’s not that the Mini brand wants to reinvent the wheel. Except that maybe it does. It’s even reinventing the circle. “Charismatic Simplicity” is what the brand has termed its new design language, ...

An analyst offers her reasons for the iPad Mini's design. Apple was aiming at an eminently portable, light tablet, not a product with the latest and greatest display technology. Brooke Crothers writes ...

Retro design is a trap. How do you continuously reinvent an old look while keeping it interesting and authentic? This was one of the many questions Mini designers had to answer as they shaped the new ...

We sit down with Mini's newest head of design, Holger Hampf, to discuss 25 years of Mini design in the US and where the brand is headed. Designing a car that appeals to the masses is challenging ...

An iPad mini 6 render based on purported leaked CAD designs indicates that Apple might launch a brand new iPad mini design soon. The iPad mini 6 in the render features a totally new display design — ...

Mini is embarking on an overhaul of its current line-up and is feverishly working on all-electric versions of the next-generation Cooper and Countryman. As part of its new development push, it is also ...

Mini is updating its design language ahead of the debut of three new models in a short span of time, with the new style dubbed Charismatic Simplicity. The automaker will begin producing the next-gen ...