Customers are vital to any business, and customer relation management (CRM) software enables you to maximize every interaction. We help you choose the right CRM for your small business based on our in ...

As you will see, there are many techniques available for forecasting purposes, which makes it difficult for people to select the most appropriate technique. In fact, there is rarely one best technique ...

At this point you must decide which and how many segments to target. To begin, consider various possible “coverage patterns.” These patterns are simply the ways a firm might choose and ultimately ...