Abstract: In today's era, transactional datasets are ubiquitous and continue to grow in size, making it increasingly challenging to mine frequent itemsets efficiently. The Apriori algorithm is a ...

This article was co-authored with Emma Myer, a student at Washington and Lee University who studies Cognitive/Behavioral Science and Strategic Communication. In today’s digital age, social media has ...

Abstract: Market Basket Analysis (MBA) is a pivotal data mining technique aimed to discover the invaluable insights into consumer behavior through the exploration of transactional data in the retail ...