The Advanced Quantitative Methods (AQM) pathway is designed to foster research that pushes the boundaries of quantitative methodologies in the social sciences. AQM is fundamentally about ...

Quantitative and qualitative approaches face different challenges and expectations, particularly when it comes to data ...

When you make business decisions as a manager, you take into account qualitative factors like reputations, brand strength and employee morale, as well as quantifiable data such as sales figures, ...

A behind-the-scenes blog about research methods at Pew Research Center. For our latest findings, visit pewresearch.org. (Related post: How focus groups informed our study about nationalism and ...