At this point you must decide which and how many segments to target. To begin, consider various possible “coverage patterns.” These patterns are simply the ways a firm might choose and ultimately ...

You're happy because your marketing plan is internally consistent, synergetic and realistic. It meets your financial objectives, too. BUT WAIT -- IS YOUR MARKETING PLAN ROBUST? Companies often don't ...

Investopedia contributors come from a range of backgrounds, and over 25 years there have been thousands of expert writers and editors who have contributed. Erika Rasure is globally-recognized as a ...

President Donald Trump’s approval rating decreased one point from last week in the latest poll, as persistent economic concerns and declining confidence in his immigration policies weigh on Americans’ ...