Brands can challenge Meta’s automation by surfacing product-level trends, aligning them with purchase behavior, and ...

Before the pandemic, United Airline's strategy focused on cutting costs to expand margins, which averaged 10.6% between 2015 and 2019. In 2021-22, United announced a series of aircraft orders for up ...

Wiland™, the leading provider of data-driven marketing intelligence, today announced the launch of MarketSignals™ Custom Personas, a new custom segmentation solution that uses proprietary consumer ...

MarketSignals™ Custom Personas powered by real spend data—built to help you find, keep, and grow your most valuable customers. Wiland™, the leading provider of data-driven marketing intelligence, ...

Wiland™, the leading provider of data-driven marketing intelligence, today announced the launch of MarketSignals™ Custom Personas, a new custom segmentation solution that uses proprietary consumer ...

In ecommerce marketing, customer segmentation is usually the first topic that comes to the table when a business wants to grow. Every brand wants to reach the right people with the right message at ...

Most businesses waste thousands targeting "who" their customer is, while ignoring "why" they buy. This forensic guide dismantles the Psychographics vs Demographics debate, offering a roadmap to ...

As consumer behaviors shift and digital touchpoints multiply, the once-reliable linear marketing funnel is giving way to a far more dynamic customer journey. Audiences now move fluidly between ...

Target is an American retailer that has been in the doldrums recently. In an attempt to improve the experience that customers have in its stores, it is instituting a new programme known as “10-4”. If ...

To account for increased production costs, tariffs, inflation and more, many businesses have had to raise their prices. While this move helps alleviate the pressure businesses are feeling in an ...

A decade ago, Samsung’s Family Hub Refrigerator became the poster child of the smart home revolution. It was marketed as “the smart way to manage food,” and it was a success. But today, as the smart ...