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Understanding your prospect's awareness level is key to effective prodcut marketing and sales. Are you selling to people who are "solution aware"—they know the problem, know the solution exists, and are just shopping for the right price and features? Or are they "problem aware," recognizing their pain point but wishing for a solution that doesn't yet exist? The selling approach changes drastically. Tune into Chip's full episode of the Biz/Dev podcast and lean into the phases of customer awarenes
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